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"Education is the most powerful weapon which you can use to change the world”
– Nelson Mandela

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Module 1- Applicatio...
People with normal vision may suffer from change blindness because they cannot see the visible objects or properties that affect each sequence of sequential observations or notice any changes in their...

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Introduction • The pandemic period pushed people and companies to be more innovative. • With technology being integrated in most workplaces, individuals are pushed to work more remotely. • Instead of...

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The sources of data that my project need to collect to answer the question how effective each team PSG and Barcelona is at home or away? Are the following: news report, both team players interviews, p...

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Competitive Advantage and Sustainability

Competitive Advantage and Sustainability

Q This discussion focuses us on understanding the challenges (opportunities and threats) marketers encounter when considering consumers' perceptions of sustainability and how this impacts the brand? What do you think - Can a brand be truly sustainable by adopting a circular approach in terms of revenue and in protecting the environment? Select a brand and discuss how these principles can be successfully applied.

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It is very much challenging for the companies and marketers of the companies to encounter when considering the perception of the consumers of sustainability and how this can impact the brand. I believe, the marketers should make a thorough market research before offering anything to the consumers in a proper manner.